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CellBroadcaster
The success of marketing campaigns is generally due to the
acceleration of the purchase decision, provoking consumer’s
compulsive behavior.
New technologies are able to do so by targeting around the
physical place where the point of sale is located, minimizing the
time between the advertising stimuli and the purchase decision.
Product description
CellBroadcaster is able to send a text or binary message to all mobile terminals connected to a single
or a set of cells..
The easy-to-use ajax/web interface enables an intuitive and fast selection of
the geographical area where the message is going to be delivered.
Multiple selection patterns and options allow fine grained location based marketing campaigns.
While every single SMS is traced, the subscriber location and other info can be stored and re-used for
future campaigns.
How it works
The Short Message Service (SMS) is a UMTS/GSM Service that allows the communication between applications
and subscribers. UMTS/GSM Networks are based on cells to connect the mobile terminals.
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High Target Segmentation